ArticlesHow To Turn LBS App Into a Marketing Weapon

The significant increase in the number of mobile device users is a blessing in disguise for marketers. In the old age, you need to announce and persuade people to come; today, the people come to you and announce their presence at your designated business area.

The market analysts continue to whisper “Social-Local-Mobile” as the modern and digital marketing recipe of success, and they, indeed, hits the bullseye. All the business owners’ got to do is observe; the user/customer’s habit and preference to predict trends. In between those observations, insert any kind of mobile devices you could think of, that are considerately used by the customers.

A few tips to get you the opportunity to be recognized, even to optimize, your business’ location and existence in the digital world:

1. Promote.

Push the limit of the instruments available. Write a blogpost and attached it to your store’s self-made and self-claimed pinned location on the Google map and/or FourSquare. Put the info where people can see and access it easily. Don’t forget to put a “share to social media” button to get more people swarming to your blog for further detailed information on your product. Good content for good SEO to make them easily shared.

2. Think small screens.

Free publishing services such as Blogger and WordPress provide you with mobile version of your blog. Don’t get all fancy with heavy designs when you realized that people cannot access it through their mobile.

3. Engage.

Based on Claudio Schapsis’ answer to the question of “what motivates people to check-in?”, here are what you need to do:

–          Fun—create an activity to enable customer win prizes, think of simple games.

–          Fame—create a semi-permanent mark for loyal customers for their frequent visits, such as badges, stickers etc.

–          Friends—create a cool flair to get people to use your location to inform their whereabouts and as a meeting points.

–          Flirt—if you successfully executed the point above, this will come naturally as a bonus.

–          Fancying—real-time updates create a PR hazard for business owner. If you want to join the bandwagon, make sure your service is top-notch and is willing to listen to the customer’s opinion.

–          Following—“John was Here”, completed with photos, geo-location and memory to keep from the impression of your store. A memento to intrigue next visit.

–          Freebies—similar to the first point: think simple. Gift coupons for the mayor of the place, tweet for free muffins, share on Facebook for a direct discount, etc

4. Set your KPIs.

Arrange your success grid by setting a proper and realistic key performance indicator. Consult this in the plan-making and stick with it.

5. Analytic tools.

If it’s online, then it’s measurable. Prep yourself with the appropriate analytic tools to get a grasp on your customer’s insight on the Internet. The result/analysis will inform you about which strategies are working and lacking, and should provide you the ability to predict the trend.

All in all, the most important things are the products. Internet and the rise of social media will only pose so much amplificatory function. The upside, the more and the faster you know what’s on your customer’s mind, the better and the faster you prepare yourself for the next ones.

So, are you sure and ready to compete in the location-based pack?

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adweek.com

alpineinternet.com

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