Let’s be reasonable; portable (or mobile) devices come in relatively low price tags lately. Thanks to the fierce competition of mobile device brands, the tech market is now wide open to the so-called ‘middle class’, the sexiest market on the planet. If you’re business doesn’t orbit around the tech area, you can still snatch the benefits of it, and we will tell you why.
Native mobile apps are today’s best buddy for you business owners and brands because:
- The devices come in affordable price range. That means ANYONE can have one (or two, depends on their greed and needs), and you can be the content provider.
- Mobile devices have two essential advantages for marketers; always on & always with the owner. Picture this: your customer walking around town carrying not only your business card, but also your promotional brochure and your whole back-catalog. The surprise is, it’s all in their phones and/or tablets.
- Native app is personal, engaging and interactive. There are many possible features you could implement in the app according to your requirements, but they all will lead to one basic standard: usefulness.
- It will potentially expand your market reach. Strategically executed app will result in brand loyalty and positive brand imagery. When you execute your app in a unique, creative and fun way, people will most likely show it off to their peers. As simple as that, your audience will be broadened.
- It enables the customer a swift way in to important information and alerts. When you add a feature that allow customer to reach you directly, it will give your brand a certain level of trust. Because when it’s beneficial to the customer, they will install the app willingly. It’s up to you to extend the length of said trust and customer benefit.
- Native app measures the audience accurately. Closely tied to point 3 and 4, this point emphasize on the personalization of data. The thing with today’s digital technology is; everything is measurable. If you got the information about “gadget used by the customer”, then you have a reliable demographical and geographical data in no time, handed to you. Good luck doing that with the ol’ print-and-spread brochures.
Given above are the rough facts of how big the potential of native app is, it can only be differed by the type of business you run. Put aside “my business may not be suitable to use mobile app”, because everything is suitable for the selected personals. What you need to remember is, you can reach those selected personals when you dare yourself to start investing in mobile app development.
Images from intomobile(dot)com + floatlearning(dot)com.