Okay, so you are now 110% that you need a native mobile app to enhance your business, but have you received a full epiphany about the considerations and risk- circumventing strategies for your marketing purposes?
Generally, business native mobile app is built to enhance brand name. Therefore, the right thing to do is to start with these two small (but vital) steps:
1. Clear vision.
Put the followings into considerations and discussions: what are your expectations? What do you want to achieve? By putting them into written details, you’re setting up your goals, standards and priorities.
2. Research.
How many names are using freshly-made and personalized app for the business in the competition? What kind of app your customer will enjoy using to access your business offer? What are they needs and wants? How many of them will be fulfilled by the app?
When you got the two above packed and ready, you should be prepared for more detailed concerns in the following tips:
1. Your app should be an answer to the customer.
Usefulness is crucial; you cannot expect people to use your app if it isn’t worth their time and energy.
2. Make sure the app is visually appealing.
Actually, this supposed to be in the same seating as function; the importance is inevitable. Make people willing to see what’s behind the button and make them willingly explore all the features.
3. Add the customer’s “want” in the app.
You want to increase member conversion, make the user to keep using your app, and encourage them to gladly promote your app? Add the feature to do those on your app, but always remember to wrap it in a carefully planned package that the app users will find attractive. Examples? App user-only special discount and/or promotional offer, daily-use functionality and other fun stuff you could think of.
4. Social media friendly interface is a must, including your own.
When your customer found a sense of value on your app, they will not hesitate to share it with their peers. Considering the large numbers of social network users, you’re aiming for the bull’s eye of any marketers; expansion and conversion from easy promotion.
5. Listen to the early customers’ feedback.
As continuity from the previous step, after they give your app a try most likely they will provide an opinion, commentary, even critique. Embrace every single one of them, and if necessary, perform a further assessment regarding any specific subject on the customer’s insight.
6. Claim a home for your app; direct the app user to a dedicated page for it, filled with contents.
Can you picture a single page with snippets of Twitterfeed, Facebook “like box” and latest blogroll preview? That’s an easy combination, be creative and you can always achieve more!
7. Keep it simple.
Have you ever use that one app that is purportedly very useful but apparently tricky to use? We have, and we have enough of that! Nothing drove the potential user faster than a complicated-looking app that, well…complicated. One main key solver for this issue is: THINK LIKE YOUR CUSTOMER.
8. Budget check.
After you do a breakdown of features based on the tips above, you will be able to do a quick measurement on the financial section. If what you want turns out to be overboard and sends the finance division to premature headache, go back a few steps and re-prioritize your marketing need. It’s always better to start small and continuously grow than to appear strong for a short while.
So, there you go, a handful of handy tips to mull over before you start your app development. Research, planning and inbound marketing are your best friends; when you got stuck in the execution, hey, you can always outsource them to the experts 🙂
Images from adapptor(dot)com, coolsmartphone(dot)com, dailydealmedia(dot)com, archiarcha(dot)com.