Optik Melawai, has been providing high-quality eyewear and optical services since its inception in 1981. What began as a single store on Jalan Melawai, Jakarta, has grown into a nationwide network of outlets, offering a wide range of eyewear products and personalized services. As the company expanded, managing the complexity of its operations became more challenging, particularly in terms of adopting new technology to enhance its retail operations. Recognizing the need for advanced solutions, Optik Melawai is turning to Walden Global Services (WGS) for software development expertise.
With growth, comes the need for efficient systems that can handle the increasing complexity of operations. In a retail landscape that is becoming more reliant on digital solutions, Optik Melawai recognized the importance of improving both their in-store experience and online presence to meet the evolving expectations of their customers.
WGS has been approached to revamp Optik Melawai’s e-commerce platform, bringing it up to speed with the latest technologies and user experience trends. The partnership was discussed in a meeting between WGS and Optik Melawai’s leadership, including President Director Eddyanto Hadisurjodi, VP Director Priscilla Ratna Bahana, COO Andreas Suryadi, and the Optik Melawai IT team.
A Strategic Partnership for Growth
During the meeting, key discussions centered around Optik Melawai’s growing demand for an e-commerce platform that would not only enhance the online shopping experience but also support the company’s vision of becoming the leader in optical retail.
One of the major objectives is to streamline the online shopping process while providing users with engaging features that enhance their overall experience. Walden Global Services, with its proven track record of delivering software solutions, is poised to transform Optik Melawai’s e-commerce system into a dynamic and efficient platform that aligns with modern consumer behaviors.
Key Features of Optik Melawai’s Revamped E-commerce Platform
In the new e-commerce platform, several key features have been identified as crucial for the online retail experience, ensuring customer satisfaction and operational efficiency. While the platform will encompass a wide range of functionalities, a few stand out for their potential to significantly enhance the user experience:
- Product Search and Recommendations A robust product search feature is at the heart of any successful e-commerce platform. Optik Melawai’s revamped platform will offer enhanced search capabilities that allow customers to easily find products like eyeglasses, lenses, and hearing aids. Additionally, the inclusion of personalized product recommendations will enable customers to discover products that match their preferences based on past behavior, improving both the shopping experience and sales opportunities.
- Integrated Notifications System Optik Melawai plans to integrate a notification system that keeps users informed at every step of their purchasing journey. From transaction updates to shipping status and promotional offers, users will receive timely notifications through the platform and via email or push notifications. This ensures customers remain engaged and informed, ultimately fostering a sense of trust in the platform’s reliability.
- Secure Online Payment Options In today’s digital marketplace, secure and versatile payment options are essential. Optik Melawai’s e-commerce platform will support a variety of online payment methods, including eWallets, virtual accounts, and credit cards. This not only provides convenience but also reassures customers that their transactions are secure and handled efficiently.
- Shopping Cart and Checkout The shopping cart and checkout process will be optimized for ease of use, ensuring customers can quickly add items, review their selections, and complete their purchases without unnecessary friction. Features such as a persistent shopping cart, where users can pick up where they left off, will improve overall usability.
- Customer Reviews and Product Ratings Enabling customer reviews and product ratings is a vital feature for building trust in e-commerce platforms. Optik Melawai will integrate this feature into their system, allowing customers to provide feedback on their purchases. This not only helps future buyers make informed decisions but also gives Optik Melawai valuable insights into product performance and customer satisfaction.
- Membership and Promotions Optik Melawai has always prioritized rewarding customers, and the new e-commerce platform will take this a step further by integrating features that allow customers that registered as a member to easily access promotional offers and vouchers.
- Interactive Map and Store Locator Although the primary focus is on enhancing the e-commerce experience, Optik Melawai’s physical stores still play a crucial role in the business. As such, the platform will feature an interactive map and store locator, allowing customers to find the nearest Optik Melawai outlet for in-person consultations and services. This hybrid approach bridges the gap between the online and offline shopping experience, ensuring customers have the best of both worlds.
- Virtual Try-On (VTO) This tool is embedded inside the application, and designed to enhance customer shopping experience, allowing customers to see how different eyewear products would look on their face before making a purchase. This technology uses augmented reality (AR) to provide a lifelike virtual try-on experience, giving customers the confidence to choose the right frames without having to visit a physical store. But for now, not all products will be available for virtual try-on. As the technology develops and customer demand increases, it’s possible that more products will be added to the VTO-enabled selection.
While user-facing features are crucial, the e-commerce platform’s backend capabilities are equally important. The system will integrate seamlessly with Optik Melawai’s existing backend infrastructure, allowing for efficient management of inventory, orders, and customer data.
By partnering with Walden Global Services, Optik Melawai is taking a significant step toward future-proofing its business in the digital era. The new e-commerce platform will cater to the needs of modern consumers who demand convenience, personalization, and security in their online shopping experiences. With a focus on enhancing user engagement, streamlining operations, and improving overall efficiency, this collaboration will position Optik Melawai as a leader in the optical retail industry, both online and offline.