The growth of popular devices like smart phones and computer tablets around us is like a never-ending technology expansion over humans life. To make everything much more simplified, practical and faster, the manufacturers set a location tracking application, known as Location Based Service (LBS) on these varied devices. They serve people to locate and track certain places related to their interest.
That even isn’t all! This location tracker feature becomes a beneficial and powerful instrument in terms of promoting and advertising someone’s business. Look, how some of the following types of businesses utilize this area tracker to market their business:
Save Time
Time is money for business people. The shorter the time, the more efficient fund is spent. Imagine, if you had been dreaming of replacing your old-fashioned vehicle with the most contemporary one, but you lacked of free time to go to a dealer or spend time browsing the internet. So, with this location based service built in the device, you just type a specific name of certain product dealer, then wuzzz…! will appear few options of nearby places matched your interest. Then click one! Or more!
Not to mention this one, if some of your mates click on Foursquare or Facebook Check in, imagine how many people/followers would read about the location dragged by Google Map, for instance, name of business type (store, café, dealer, school, etc) as well as their comments. You at once get information about the product/service and their testimony. You can feel how people appreciate or can’t stand upon the product or service after they use it.
Or, if you are a stranger in a town, out of sudden you are hungry, clueless where you can eat so click this feature to simply find a good place to hang out or eat out and find out the café around and the menu meet your taste . When you get to the right one, you might tag your place too, so other strangers in town could see it and get informed.
Share and Show
It’s also very interesting! The phenomenon of youth now is a little show off and narcissistic that creates a culture of sharing and showing many things to public. Is this culture beneficial to your business? Yes, of course! For example, you have a beauty salon where majority of your female customers visit it regularly. This typical consumer is very reliable for any information to be shared, isn’t it? So, you can imagine if on twitter she shared about how wonderful pampering herself at your spa with her friends. Cool promotion! This sharing habit is very effective to boost your business prestige. Especially when they also provide it with interactive pictures, then post them on their walls and status.
Text by Dian S.Keiki
Image from socialquickstarter(dot)com