Ecommerce is a term used by companies to sell and buy products online. Online market in Indonesia has been growing rapidly from year to year, with online transaction of 8 mil USD on 2013 and predicted to grow into 60 mil USD on 2019. Number of Indonesian digital buyer is predicted to increase with high number of young internet users, with 75% internet penetration on consumers in 10 – 24 & 25 – 34 year old age group.
Ecommerce has a huge impact on marketing effort, with easier and quicker process of sales & purchase compared to conventional way. In implementation of ecommerce; which consists of 3 layers: flow of good, flow of money, and flow of information; everything would be well documented with integration on ERP systems.
In most cases, companies would want to change marketing activities while also cutting business transaction cost for trading activities with e-commerce. The usual processes in e-commerce are the creation of websites for products & services, direct ordering and product availability, customer accounts, and online transactional payments.
However, just with those things, it will not support significantly in adding to the profits that your company want to achieve. To get more benefits of e-commerce, automation systems will ease processes in e-commerce and also increase service from the company to the customers. Here are 4 integrations that can be done for data process on Ecommerce:
- Cross Platform Promotion
To further spread your marketing channel, you can build a cross platform promotion. It is an alternative digital strategy as an alternative media from Google & Facebook. For example, if you’re giving a point reward to customers; some companies have implemented API to redeem points into vouchers for purchases from other popular online markets and vice versa.
- Sales Pipeline
To further trigger action of potential customers, Ecommerce integration with Experian / Hubspot can help update opportunity record for each sales pipeline prospects. So customers who are ready to buy the product can be identified. Another advantage of this automation, are in re-marketing effort. When customer who has signed in to your ecommerce but don’t buy the goods in their cart, can be re-targeted. When said goods are in promotion, the marketing system will automatically send promotional email to notify the customer, for higher conversion.
- Automated Financial Recording
Every purchase in Ecommerce are already recorded in the Ecommerce system. However trading company’s accounting would very much prefer to do financial report in their main financial tools. Automation is required to facilitate the company in transaction data management. When integrated data such as purchases, returns and other data will be auto-recorded from your website with your existing finance system like SAP or Oracle, whether in real-time (if permitted) or by batch processing.
- Reports & Statistics
Depending on your needs there are 2 types of integration:
- Report writing and statistics, is expected by the company to know how things are going and might can affect the way your Ecommerce works. To make it easier for reading the statistics report it can be integrated reporting application such as Microsoft’s Power BI.
- Analyze & forecasting by integrating ecommerce with ERP such as SAP, these automation is expected to evaluate campaign performance and ROI, see the results of campaign in real time and make adjustments quickly and also can improve marketing efforts to maximize every money spent.
With Ecommerce, your company’s sales process can run much easier. However, you may not get the desired efficiency without a proper integration effort. A lot of time and work will be wasted if you’re still using conventional method rather than automated data processing. Feel free to contact WGS, if you’d like a professional help whether on consultation or application development.